Young Maasai CDI

YOMACDI aims at Maasai beadwork,and p.
  • Sector Entrepreneurship
  • Country Kenya
  • Founding date March 2008
  • Stage Users
YOMACDI is about empowerment through in born skills.It is a chance for everyone to gain from their skills,learnt at an early age within the Maasai,samburu,and njemps of Kenya.Middlemen earn thrice of the proceeds from the beaded ornaments,clothes,and artefacts,which take the original makers efforts

General

Sector
Entrepreneurship
Category
Enterprise
Product usage or interact
Hardware-wearable)

Business

Target customer
Our target clients are tourists and individuals who like Maasai design
Customer acquisition strategy
The focus is to grow into other counties and countries in future.
Revenue model
Our revenue model is commerce,and advertising.We intend to grow sales by growing our coverage area,and maximizing online advertising to reach a wider client base.More production of beaded ornaments will broaden our target revenue,and ensure the groups have more activities and more visibility in the local/international market.

Market info

Market size
$10,000
Competition
Other NGO's,community villages,who deal with Maasai beaded ornaments and clothing's.They also target local and international tourists along individual buyers.
Startup traction
The groups strive to sell items both beaded ornaments and clothing's,to a tune of USD 10,000,which is mostly proceeds from local tourists.The proceeds are ploughed back into the groups and benefit the women in accessing solar cookstoves and lanterns,as well as enabling them participate in development activities.The funds are partially used as a revolving fund to assist group members during hardships,hence keeping them afloat in their businesses.

Total early investment
$160,000
Shareholder structure
Owner type
Name
Equity
Yomacdi
Company
% 70
Ololdapash
Co-Founder
% 20
Kedoki
Founder
% 10
Investment round
Angel Investment
Investment amount
$160,000
Equity on offer
% 100.0

Team

Kelvin Ololdapash  - Kenya
Peter Kedoki  - Kenya
Total team member
17
Comment
This is a network of women and youth that has successfully helped women within Narok County.We hope to roll out presence in both Kajiado,Samburu and baringo counties where pastoralists are dominant.
Last update: 26.10.2020