AR based product that aids Real Estate industry.
  • Sector Real Estate, Architecture
  • Country Pakistan
  • Founding date March 2019
  • Stage Paying users
mimAR lets you experience your home before it’s built! For a fraction of the money spent on construction, experience it in real-scale, on the construction site. In a span of fourteen months, we have been able to gather fourteen paying construction companies, with a growth of over 28.3% monthly.


Real Estate, Architecture
Product usage or interact
Mobile/Tablet (iOS), Mobile/Tablet (Android), Hardware-wearable)


Target customer
Construction builders, Real Estate agents and Architects.
Customer acquisition strategy
1. B2B marketing for Builders by pitching 2.By participation in Expos
Revenue model
Currently we are running on project basis (charged per sqft area) for builders and architects and a monthly subscription package for townships and societies.
With furniture and building finishing product providers, we are charging percentage as their product gets chosen in a design by client and is sold automatically.

Market info

Market size
Our local competitors provide static views and animations and do not have 3D on site feature at all while we provide interactive visualization using AR and VR.
We have an edge over our global competitors by pricing and the time required for a project as we bypass the lengthy and costly documentation process of site for visualizing 3D on site.
Startup traction
Revenue generated in 14 months is 35K USD with a growth rate of 28.3% monthly. The customer increased from one per two months to two per one month over past one year.

Total early investment
Shareholder structure
Owner type
Muhammad Naqi Ejaz
% 75
Sheema Azhar
% 25
Investment round
Angel Investment
Investment amount
Equity on offer
% 0.0


Muhammad Ejaz  - Pakistan
Sheema Azhar  - Pakistan
Total team member
Last update: 23.06.2020