Celebees

www.celebees.com
Progress records
3
Stage of your startup
Paying users
When did you start
July 2019
City
Kochi, Kerala, India
Definition in 1 sentence
Collaborative social economy platform for women
Elevator pitch
Celebees is an ecosystem where a single women & women community together can utilize their skills & abilities to earn money as a full-timer or part-timer. This is built on a collaborative economy model developed as a marketplace of homemade food, snacks, beverages, party accessories & events to meet the celebration requirements of corporates, offices, small-large home parties.
Are you incorporated?
Yes
Category
Consumer, Enterprise
Sector
Food & nutrition, E-commerce & online marketplaces, Social entrepreneurship & Impact, Mobile, Foodtech
How do customers use or interact with your product?
Mobile/Tablet (iOS), Mobile/Tablet (Android)
Product Demo Video Adress
Video Password
Startup Presentation
Image gallery
Why do you want to attend this program?
In the 1st quarter, we have done great early traction with around INR 2.5 lakhs/month. Nearly done 150+ parties with 3500 meals served. Around 5 lakhs user engagements in social media and have more than 1000+ downloads, Now looking funding for Next level growth for expanding to another 2 cities.
Create Date
Tuesday, February 11, 2020 15:51 (Faizal M Khalid)

Business model

Describe the problem you are solving
Celebees developed as an ecosystem to help women to start their own businesses who have different skills and those who are passionate about cooking and catering. Now the platform is a marketplace of homemade dishes, snacks, beverages, and party accessories to meet the celebration requirements across the region. Celebees helps to cater homemade and hygienic food to corporates, small, medium and large office & home parties. At the same time, Celebees promotes women entrepreneurship & empowerment
How are your customers solving that problem today?
Celebrations are inevitable for offices to maintain a good work culture and employee satisfaction which includes birthdays, anniversaries, success parties, annual day, etc. Average weekly around 2000 celebrations happening in any IT parks & other office compounds. For food, they fully depend on nearby bakeries and restaurants for food, snacks, and cakes which is not healthy & hygienic. Even for homeparties have same challenges and depends resturants and catering services which is not healthy.
Target custormers - Define customers, who are they
Public,Private & Government Offices, Associations, Clubs, Home, Shops
How do you plan to acquire customers?
Growth hacking, Direct Marketing, Partnership & collaborations
What is your revenue model or expected revenue model?
Sales from Public & Office Celebrations through Mobile App, Daily sales thru retail partners, Events & Exhibitions, Partner’s revenue share when we sell their products thru our network. Selling raw materials to our network etc

Market info

What is your target market?
13 major metro cities of India, MENA, Southeast Asia, Europe
What is your total available market size
$ 39,775,735,300
What steps have you taken to validate the market?
Celebees founders were working in the IT sector for the last 25 years and with our personal experience running our own IT company. Also with our vast knowledge about the celebrations in IT industry and other industries we did a deep study before starting the startup. Also as we are running a growth hacking companies we had done many surveys and analytics campaigns to understand the sentiments of the users in the regions about this gap in the industry.
Do you have competitors? Please write down the names
Competitor name
Competitor website
Masala Box
Foodcloud
Competition: write down competitors and explain
When our Competitor focus on daily meals and small ticket size, we purely focusing on celebrations and parties. Our each ticket size starts from USD 50 to USD 1500+ in which our delivery charges will be very reasonable for us considering our high ticket size, but our competitor suffers mainly on delivery charges when they deal with small ticket size.
Who are your competitors and how are you different?
Masala Box & Dineups is our direct competitor. When our Competitor focuses on daily meals and small ticket sizes, we purely focusing on celebrations and parties. Our each ticket size starts from USD 50 to USD 1500+ in which our delivery charges will be very reasonable for us considering our high ticket size, but our competitor suffers mainly on delivery charges when they deal with small ticket size. We also believe the food industry everyone has its own space.
Traction / KPIs
What progress have you made in the last six months?
We had started Celebees journey from July 24th 2019 and we finished our 1st quarter with a revenue of 6.8 Lakhs per quarter, with monthly revenue of 2.25 lakhs per month. Our early tractions seem to be very promising with 800+ app downloads, 150+ parties, 3100+ meals booked, 700+ home chefs joined in the Celebees network, 81% recurring users and half a million+ user engagements thru social media. We had been recognized by many frontend media like Indian Express, Mathrubhumi, Future Kerala etc
How many customers/users do you currently have?
200+ offices and 800+ individuals
What is your monthly growth rate?
We had an amazing start and did really good numbers in the 1st quarter. As per our initial traction, we believe we can do at least 15 to 20% growth rate easily for each month.
Describe traction
We had started Celebees journey from July 24th 2019 and we just finished our 1st quarter with a revenue of USD 10,000 per quarter, with a monthly revenue of USD 3500 per month. Our early tractions seems to be very promising with 1000+ app downloads, 150+ parties, 2500+ meals booked, 800+ home chefs joined in the Celebees network, 81% recurring users and 6,00,000 + user engagements thru social media.

Finance

How much runway do you have left(Month)?
2
How is equity divided?
Equity type
Name surname
Email
Equity
Founder
Faizal M Khalid
% 40
Founder
Sunitha Faizal
% 19
Employee stock option
Nizam Mn
% 1
Friends
Afthab Kulangara Rasheed
% 10
Friends
Rizven Tm
% 20
Friends
Abdul Vaheedu
% 10
How much money raised since start?
$ 30,000
Revenue lifetime
$ 17,000
Last months revenue
$ 3,200
Investment round
Seed round
Target fund to raise
$ 1,000,000
Equity on offer
% 12
Number of employees
7
Other info Write bullet points (Grants, prizes, acceleration)
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Team

Owner member
Yes
Member role
Founder
Name surname
Faizal M Khalid
Title
CEO
Education
Bachelor Degree
School name
Mahatma Gandhi University
Birthdate
31 March 1977
City
Kochi, Kerala, India
Short Bio
Faizal M Khalid
An accomplished Digital Transformation Partner, International Growth Hacking Strategist & Startup Mentor, Enterprise Consultant with extensive experience in leading a technology-driven & result oriented Growth team, designing & developing world-class startup solutions.
Owner member
No
Member role
Founder
Name surname
Sunitha Faizal
Title
Managing Director
Education
Bachelor Degree
School name
Bharathiar University
Birthdate
19 February 1980
City
Kochi, Kerala, India
Short Bio
Sunitha Faizal with lots of operational experience in the field of IT Industry and handling team of 150+ as HR, Admin and operations with her previous experience. A Visionary of women empowerment and the interest of research in how to enrich a family with extra income push her to think about celebee
Owner member
No
Member role
Employee
Name surname
Nadeem Hussain
Title
COO
Short Bio
Being in retail industry in Middleeast & India for more than 17-years of working experience in administration and Operations Administration skills with business wisdom to contribute positively to organizations’ top to bottom.
Owner member
No
Member role
Employee
Name surname
Nizam M N
Title
Director & Growth Lead
Short Bio
9 years of experience in Growth Hacking & Digital Marketing. Proved his excellence as a Senior Growth Analyst for building a strategy for startups for User Acquisition, retention and revenue generation, also as an outstanding motivator for his fellow teammates who worked under him.
Owner member
No
Member role
Employee
Name surname
Shinto Mathew
Title
Head- Growth hacking
Short Bio
10 years experience Growth Hacker/Digital Marketer with exceptional communication and can convey his ideas perfectly to the team. Key expertise in startup consultation and strategy building to generate early traction to the business. MBA in finance and marketing, Google and IAB certification