The Allrecipes.com for Arabs
Startup name
Founding date
February 2017
Total team member
Startup stage
Food & nutrition
Product usage or interact
Mobile/Tablet (iOS), Mobile/Tablet (Android), Server software (ie, databases)
Gaza, Palestine

Elevator pitch

Kookies is a curated and highly engaged community of Arabic speaking food enthusiasts who love to share their recipes, cooking experiences, and advice online.
Kookies aims to be the largest food-focused social network in the MENA region.


Mohammed Al Kurd

I am a senior software engineer with more than 5 years work experience. I have a great knowledge in business development, team leading and management. Also, I have a great passion about food and cooking.

Mohammed Eldadah

Senior Software Engineer, worked with many startups in Saudi Arabia

Hala Abuhasna

Senior Android Developer, Worked with a startup in Saudi Arabia Called NanaDirect

Business model

Target customer

We have started targeting Internet Savvy Wives and Moms in the MENA

Customer acquisition strategy

Targeting food enthusiast on Social Networks

Revenue model

We will start providing native advertising and sponsorships, also GEO targeted banners after one year from now in KSA, UAE and Kuwait. Especially that we have an average session time of 5 minutes while the average in that region is 3 minutes per user.
After building a big community and cracking KSA & GCC markets within the next two years, we envision letting people order ingredients online for some featured recipes through our application

Market info

Market size

$ 200,000,000



Due to the size of the market, we have several competitors in MENA region, especially Atbaki and Cookpad. We are doing a dynamic interface with a UI changing according the user experience and behaviour. We provide a user generated content verified and approved by our professional chefs. We also make the experience of the user more social and more gamified.
We let users to feel that they are part of us through our InApp chat, and our communication bots.


  • 14,000 Users
  • 5,000 Active Users
  • 5 Average Session Time / Minute
  • 1,000 Recipes
  • 20 Verified Chefs

Startup traction

90% females
80% 18 – 54 years old
50% work outside the home
90% primary purchase decision makers
85% prepare meals at home daily
90% seek food, beverage and recipe information online/month

Other information

We received a grant of 5000$ from Gaza Sky Geeks Accelerator

Publication date: 13 February 2018