BloknotApp

Software infrastructure for beauty salons, clinics
Startup name
BloknotApp
Founding date
December 2016
Incorporation
No
Total team member
5
Startup stage
Paying users
Category
Software
Sector
Enterprise software, Health & wellbeing, Mobile
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
City
Lviv, L'vivs'ka Oblast', UA

Elevator pitch

Simple to use CRM for beauty salons/clinics with a focus on gathering clients data and employees mobilization.

Team

Nestor Koylyak

Got in IT in 2012 as a QA in an outsourcing company @ ELEKS 2013 - Business analyst @ ELEKS 2014 - Business development manager @ ELEKS 2014 - 2016 Co-Founder @ US Informatics LLC (IT outsourcing firm. Clients - General Electric, University of Luneburg, AppCard) 2016 - Co-Founder @ BloknotApp

Volodymyr Ishchiv

Full Stack web developer for 5 years

Business model

Target customer

Owners and directors of beauty salons, clinics

Customer acquisition strategy

Our lead generation source - Instagram. Cost per SignUp $1.2

Revenue model

BloknotApp is a subscription based SaaS. Currently, we have 2 plans and will extend it to 3 in the nearest future.
Basic plan - $25/mo. Good choice for small salons, private doctors
Pro plan - $50/mo. Good for a bigger amount of employees and where it's really important to organize and store clients information (medical card, photos, etc).

Additionally will be a plan for medical centers with a price tag of $100-$200/mo.

Market info

Market size

$ 50,000,000,000

Competitors

Competition

Our competitors are doing a great job at clients booking, inventory, and employees schedule.

BloknotApp is aiming to be an IT infrastructure so every employee has an access to clients data. Our clients love us for simplicity, ability to fill the medical card and add clients photos right from their smartphones. And we see huge potential in further "mobilization" in our industry.

KPI's

  • 20 month-to-month growth,%
  • 30 Annual subscriptions, %

Startup traction

We are growing 20% month-to-month in revenue. 30% our clients are paying a year in advance.
Our revenue from new customers is greater than we spend on ads.

Other information

We are fully self-funded. Since we already found out product market fit and we know who is our perfect client, We need funds to scale our marketing in sales via Instagram while it is still cheap.

Also, we want to invest money in localization and penetrate the Middle East.

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Publication date: 07 September 2017