BrandFace

Create 'Branded-Content' by Crowd-Sourcing
Startup name
BrandFace
Web address
Founding date
October 2015
Incorporation
Yes
Total team member
10
Startup stage
Paying users
Category
Consumer
Sector
Social media, E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
City
Istanbul, Turkey

Elevator pitch

My company, BrandFace, has developed a video-sharing platform to help Brands reach fresh, authentic, branded content - from the lens of their consumers, for their consumers - that can be used and re-used across all marketing channels with Money Awarded Crowd-Sourced Model and Wallet Integration to re-design eCommerce Funnel.

Team

Rasim Uner

I am driven by the curiosity I possess and to-do better everyday. Women have been great inspiration throughout my life and my mom was the initiation. For me, it is quite fascinating to observe how people perceive what is delivering My leadership approach is based on co-creation with my team

Hatice Kulak

10 years of experience in marketing and PR world. Worked as a brand manager at Puma and Inditex and now in chief role to grow BrandFace as a global brand.

Business model

Target customer

Any Brands, Agency World, SMEs and Startups

Customer acquisition strategy

Faster and cheaper ads.Authentic content.Sales guarantee with Wallet

Revenue model

Stage is our current product to run weekly brand campaigns. Supporting instagram contests with creative videos generated with BrandFace users is also demanded by brands lately. Monthly Content Purchase and Short Film Contest are the alternative offerings.
Our forthcoming revenue model; BrandFace Wallet is getting developed at the moment and will be ready to shake up the eCommerce Funnel. In 2 years, we will be offering AI to understand brand perception amongst 1000 videos in a week.

Market info

Market size

$ 210,000,000

Competitors

Competition

The listed competitors do use crowd source to collect videos for brands and deliver to share on other SM platforms but when we compare the quality range of the received videos from the users, BrandFace steps forward starting from a viral point of view to an agency level.
BrandFace's main competitive advantages would be; a single platform where you can watch all the videos, wallet to boost online sales and AI tech to understands videos. The rivals do not supply that.

KPI's

  • 81,000 User Acquisition
  • 24,000 Monthly Active Users
  • 6,000 Video Creator
  • 14,100 Videos
  • 5 Brands
  • 160,000 Sales

Startup traction

User Acquisition: We focused on video creators to reach wide range of quality whilst using acquisition channels
Monthly Active Users: Especially, campaign weeks do reach the engagement within our users
Video Creator: Recurring video creators
Videos: Uploaded on BrandFace
Brands: Partnered with 5 Brands including Nestle, Burn, Hepsiburada, Crystal Camera and a Watch Brand

Other information

Seed Round is crucial for us to grow our user count and adoption.
Forthcoming product Wallet and AI enhancements afterwards will also strengthen our competitive advantages.
Development Team needs to be expanded in order to reach the goals above.
We are @İTÜ Çekirdek Pre-Incubation Center now and moving forward to #BigBang2018
Startupbootcamp, on the other hand, is close to accept BrandFace for July XO program and San Francisco Scale Program afterwards.

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After reaching; 10 Million Users, we will be able to retain >> 5 Million Active Users which could give us >> 10.000 Videos per Week regarding the Brands on the platform.
This math can easily lead BrandFace onto a unicorn level

Publication date: 10 April 2018