btlbook.com

Connecting suppliers and buyers in event industry
Startup name
btlbook.com
Web address
Founding date
July 2017
Incorporation
Yes
Total team member
1
Startup stage
Users
Category
Software
Sector
E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
City
Sarajevo Canton, Federation of B&H, BA

Elevator pitch

BTLBook is a marketplace for Event and BTL (Bellow The Line Promotions) professionals. Find the perfect promoters, venues, suppliers, performers and much more. Compare prices, create wish lists, send message with free BTLBook.com chat system, leave a review. Create unforgettable Events&Promotions. Save money and time by using BTLBook platform for all your event & promotions needs.

Team

Ejub Kucuk

Senior investor and entrepreneur. Throughout the 24 years of my professional experience I have been a Sales Agent, Marketing Manager, TV Producer, the youngest Publicis Groupe country manager (in 28th). Huge experience in Event business.

Business model

Target customer

Those who wish to book suppliers for events and parties

Customer acquisition strategy

Social Media, Google Search and Display ads, Newsletters, Call Centre

Revenue model

1. SUBSCRIPTION MODEL
2. PREMIUM PROFILES
3. PITCH DATA BASE - Pitch all suppliers in chosen area for same services – custom offer
4. DON’T WANT TO BROWSE BY YOURSELF - Hire BTLBook team to find the best available suppliers for your event – custom offer
5. FEATURED PROFILES – Premium price

Market info

Market size

$ 10,000,000,000

Competitors

Competition

Competitors
Gigsalad.com
Gigmasters.com
Great platforms, long time on the market, mostly B2C oriented (private parties, birthdays...), no mobile Apps

BTLBook - Main differentiation from competition:
Better UX&UI
Free of charge (basic plan)
European orientation
No transactions, no legal issues
High fragmentation
Mobile App (planned)
Premium filters
Premium functionalities

KPI's

  • 1,800 Registered Users
  • 18,000 Page Visitors
  • 400 Active Users

Startup traction

Key Metrics:
18K unique visits, 24K sessions
1.8K registered supplier profiles pending for review (registered profiles are only active once we have activated them ourselves).
More than 400 active supplier profiles (reliable suppliers who have completed all fields and confirmed their identity via a valuable source)
132 photographers,
107 live music performers
Advertising budget: 1.5K USD for 45 days
97% of suppliers coming from ads, 78% of them from Facebook ads
Bounce Rate on page is below 9% (targeting ads for suppliers are very precise – cost effective)
1.8K followers on Facebook without any campaign (people who engaged with btlbook.com web page, liked Facebook Page to stay in touch)

Publication date: 25 September 2017