Be a coach from the coach while you watch the game
Startup name
Web address
Founding date
September 2016
Total team member
Startup stage
Paying users
Consumer, Enterprise
Product usage or interact
Mobile/Tablet (Android)
Belgrade, Serbia

Elevator pitch

Couch Coach is a second screen application for basketball fans where they can coach from the couch, propose players and win or lose points based on real-time decisions.
During the game fans are often annoyed because of how their favorite team plays. We are helping them to become a part of the game, help their team win, have fun and win prizes. Let's change the game.


Nenad Nikolin

Nenad Nikolin, ex basketball player, national referee, couch and sport director, founder and CEO at Fractal Dimension, ICT Consultancy company

Business model

Target customer

players, agencies, leagues, clubs, media

Customer acquisition strategy

Ads through official league and clubs media coverage

Revenue model

We have three revenue stream. The first one is B2C (payable additional content and features and on line shop), the second one is B2B ( we are selling ad space in app, statistics and analytics to clubs, leagues, media, agencies, etc) and the third one is white labeling model for TV operators.

Market info

Market size

$ 2,088,000,000,000


At the moment our main competitor is NBA InPlay powered by FanDuel. Compared to them the main difference is the algorithm, game-play and business model.

Startup traction

We started in december with ABA league , and right now we have more than 6000 users. Also we have a contract with Basketball league of Serbia, and very soon we will have more leagues with us (Macedonia, Romania, Slovenia, France, Montenegro, etc).
Also next season we will have NBA games and Euroleague games in our app for the Adriatic region.
We have started to generate revenue month ago. We are proud of product adoption by users. Our partners are ABA Leagues, Basketball league of Serbia, BC Crvena zvezda, BC Partizan, BC Cedevita, BC Zadar, Sport Klub, etc

Other information

Winner at conference 2017, Montenegro

Publication date: 03 August 2017