Upskill Writing

We are equipping young people and women with writing skills for them to be employable, grow their careers and thrive in the workplace.
  • Sector Education, Communications & media, Tech
  • Country Nigeria
  • Founding date April 2020
  • Stage Users
We are committed to leveraging new digital technologies, social innovations and strategic collaborations to bridge the wide skills gap by creating sustainable, value-driven solutions to achieve our impact mission — by equitable and equal access to high quality writing skills training.

General

Sector
Education, Communications & media, Tech
Category
Enterprise, Software
Product usage or interact
Desktop, Mobile/Tablet (Android), Server software (ie, databases))

Business

Customer acquisition strategy
We plan to acquire new customers through the following strategies:

• One-on-one and word of mouth marketing.
• Leveraging the networks of our existing users through referrals and recommendations.
• Pitching our services and sending proposals to organisations and companies to train their workforce in writing skills.
• Digital marketing and ad campaigns on social media and in the press.
• Quality engagement of the market and our target audience.
Revenue model
Our expected revenue model is by offering our writing skills training services to individuals, organizations and brands at particularly affordable and competitive costs. On our website and mobile app, we will host hundreds of online courses in writing delivered by experts. And payments will be made via flexible options like direct transfer, debit cards or cash on special cases. We will also offer discounts based on terms and conditions, and offer coupon codes to returning users.

Market info

Market size
$1,000,000

Total early investment
$500,000
Shareholder structure
Owner type
Name
Equity
Ayomide Agbaje
Co-Founder
% 40
Victoria Eegunranti
Co-Founder
% 30
Hammed Sulaiman
Co-Founder
% 30
Investment round
Angel Investment
Investment amount
$500,000
Equity on offer
% 10.0

Team

Ayomide Agbaje  - Nigeria
Victoria Eegunranti  - Nigeria
Sulaiman Hammed  - Nigeria
Total team member
15
Comment
Last update: 14.12.2020