Excellenting is an innovation markertplace
Startup name
Web address
Founding date
May 2016
Total team member
Startup stage
Enterprise, Software
E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Madrid, Madrid, Spain

Elevator pitch

Excellenting is the first-in-class active recommendation marketplace for technology scouting and open innovation. Our matching engine takes into account users' profile, interest and needs, in order to provide you with more accurate results for your uploaded proposals & searches. The intuitive design enables in one view to access technological trends, competitors and shape innovation strategies


Youness Ouahid Benkaddour

R&D and TechTransfer manager; Open Innovation Entrepreneur. My insatiable curiosity leads me to absorb everything I can get my hands on. As a result, I pick up new skills fast and tend to be a wealth of information. I am excellent at bringing disparate ideas together in creative ways.

Maysoun Douas Maadi

An American journalist once wrote “the largest growing economic force in the world isn’t China or India – it’s women.” Maysoun couldn't agree more. A Doctor in Physics, a mom, a volunteer, a speaker and recently an entrepreneur, Maysoun is a restless proactive woman. After her first hand experience

Business model

Target customer

R&D companies and open innovation departments

Customer acquisition strategy

Adwords campains, attending fairs, conferences and networking events

Revenue model

Our revenue model is a subscription model having different plan depending and privilege and features.

Market info

Market size

$ 450,000,000,000



We have identified three types of direct competitors: i) Passive R&D Marketplace (ea. Innoget) ii) Professional networking platforms (ea. LinkedIn, ResearchGate) and iii) Technology and Innovation Consultancy (ea. Innocentive, Idea connections ...)


  • 5 Corporate Demo
  • 20 Matching within the platform
  • 1,000,000,000 Uploading Patents

Startup traction

Big Companies like Vodafone-Spain, Repsol, Sacyr… are interested in using our platform for open innovation. For this purpose, we open a trial period over 3 months, taking into account summer holidays, to get to know how the platform works and the benefits they (open innovation managers) may have using it.

The matching registered within the platform correspond mainly for the DEMOs proposals trying to check the effectiveness of matching algorithms and start iterating on its’ improvement.

We have deployed an API within our platform to download and normalises patents from the EPO website. Patents are registered as offering proposals and used to set the technology trends and state of the art for the cutting edge technologies.

Other information

Excellenting founders are Founder Institute graduates from Madrid Chapter (summer 2016)
Excellenting has awarded from the EOI go2work for marketing and sales program (Decembre 2016).

Publication date: 25 September 2017