easy book personal photographer for every needs
Startup name
Founding date
January 2017
Total team member
Startup stage
Paying users
E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Jakarta, Jakarta, Indonesia

Elevator pitch

Flashcation is an online platform that connect a Professional Photographer to whoever needs Professional Photography services such as : Holiday Photography, Product Photoshoot, Commercial Photography, Wedding, or Special Events. It simply as having your Personal Photographer on your fingertips Starting from $40, you will get memorable meaningfull edited professional photos.


Prita Raska

Been two years in StartUp company as a Market Analyst (Analyze market, trend analysis and make recommendations). Got MBA Degree from UGM and Universitetet i Agder, Norway majoring Marketing. Don’t tell me how educated you are, tell her how much you travelled. Moreover she loves photography.

Arif Fajar Saputra

Kevan Dharma

Business model

Target customer

Woman ( 85% ) Man ( 15% ) 18-50 yo Sme's Focus on Food and bevarages

Customer acquisition strategy

- target market, in the tourism sectors is 5.7% growth - 80% are femal

Revenue model

- B2C (30% Profit sharing with Photographers 70:30)
- B2B also (30% Profit sharing with Photographers 70:30)

Market info

Market size

$ 1,216,000,000



Sweet Escape is the highest price for every photosession. They only offer holiday photogtaphy, and the luxurious one. Sweet escape has a mobile apps, and youtube ads. Literally Sweet Escape is 2 years earlier than Falshcation.

Frame a Trip, use single price for one photo. Their services almost the same, but their photographer quite less number than Flashcation.


  • 1,000 Photoraphers
  • 50 Direct selling (B2C)
  • 50 B2B selling

Startup traction

We begin the idea on January 2017, building technilogy while planning all business strategy.

On March 2017, we started to recuit photographer all around the world. And suprisingly we touch the 100 number of photographers.

Furthermore, we did the beta lauching on Mei 2017, in this part, we got 3 selling in holiday photographer services.

Still running the business, we recuited more photographers, now its time for Indonesia. And now we have about 50 photgraphers in Indonesia, which is super ready to be personal photographer to fulfill all photographer needs.

We have client from indonesia companies and take their corporate event photos. We believe we can get more events, to be taken by Flashcation photorapher. Not only that, commercial photographer also take a part. Fashion industry like muslim wear, woman bags, accecories and food, also use Flashcation photographer as their partner.

Until the end of this year. We would like to reach our KPI
Both phorographer and selling.

Add comment

- We are here not focusing in Looking for Funding, We’re here to spread the News about Flashcation, and hoping can solve more SME's, travellers, event production, all indonesian people who needs our photography services.
- But, if you’re insist to invest on us, let's take a photo first.

Publication date: 10 September 2017