Stage of your startup
When did you start
Marikina City, National Capital Region, Philippines
Definition in 1 sentence
Blockchain applications in coffee logistics
We help coffee farmers increase their product values using blockchain in their logistics using a proven and successful community-driven development principles of United Green Communities and applying the values of diligence, self-help and cooperation of Saemaul Undong.
Are you incorporated?
Social entrepreneurship & Impact
How do customers use or interact with your product?
Mobile/Tablet (Android), Server software (ie, databases)
Product Demo Video Adress
Why do you want to attend this program?
Because we want to learn from the best advisers, get access to funding opportunities as our project is designed for long term scale, and to be able to position our brand in the eyes of many for awareness that we need not forget our rural area farmers.
Describe the problem you are solving
Department of Agriculture:
Lack of a real-time, accurate monitoring system on farms to provide the DA with secured data to help them disburse their cash dole out program to help farmers increase their yields. Cash dole out should be in exchange for more valuable information.
Rural Area Farmers:
Uncertainty in the cash dole out. Farmers don't know when will they receive it and how will they inform the DA of their actual farm yields affected by changing weather patterns in the country.
How are your customers solving that problem today?
Department of Agriculture:
Disburse cash dole out based on their current database but with data gaps or no real-time tracking of the actual farm supply chain. Also, in our research, there are only 600K farmers covered out of 3 million on DA's record.
Rural Area Farmers:
Sell at a loss.
Target custormers - Define customers, who are they
Amadeo coffee farmers
How do you plan to acquire customers?
Concierge. We talk directly to our target customers
What is your revenue model or expected revenue model?
What is your target market?
Government. Department of Agriculture (DA) and/or government affiliated organizations like the Philippine Crop Insurance Corporation, local Ministry of Agriculture and FAO during the first phase of project life cycle (2020 -2025). Then the local farmers and fisher folks on second phase (2025 - 2035).
The third and last phase (2035 and beyond) is for the national level adoption of the blockchain Saemaul Undong to benefit urban farming technologies.
What is your total available market size
What steps have you taken to validate the market?
1. on-site surveys to farmer beneficiaries
2. research, in partnership with the University of the Philippines' Institute for Small Scale Industries
3. site visits to targeted rural area farms
Do you have competitors? Please write down the names
Competition: write down competitors and explain
Both Provenance and Traxion offer enterprise solutions. We are different because we have the processes that adhere to the very principles of diligence, self-help and cooperation in the context of the Saemaul Undong as it applies to emerging Southeast Asian economies and Sub-Saharan African countries - our pilot targets.
Who are your competitors and how are you different?
Provenance and Traxion. We are different from them since our focus is in rural development and we are attempting to replicate the success of Saemaul Undong (New Village Movement) mindset and approaches in agriculture, the backbone of developing countries. All this by integrating our blockchain based traceability and decentralized digital identities for farmers to give them access to financing and transform them to be agripreneurs. We believe that this approach is sustainable in the long term.
What progress have you made in the last six months?
1. built our prototype website (www.deltha.org)
2. created social media engagement (FB: @DelthaPH; IG: @deltha_ph; TikTok: @deltha.org)
3. created our FB community (Friends of Blockchain for Rural Development)
4. contacted early partners/adopters (Saemaul Undong Soldiers PH and Bongabon onion farmers)
5. hired our part-time mobile app developer
6. participated and graduated from Y-Combinator Startup School Summer Batch 2019
7. accepted in QBO startup community (qbo.com.ph/)
How many customers/users do you currently have?
What is your monthly growth rate?
We started monitoring our key metric (milestone contact with 3 key partners) as we see this as the critical step in our development. Our 3 key partners: DA, SMU Soldiers PH & Bongabon onion farmers. Only the DA we are currently working on to present and establish contact with. Hence:
2 (SMU, onion farmers) / 3 (DA, SMU, onion farmers) = 66.67% our growth rate in the context of accomplishing our key milestone for pledged support and partnerships. This metric for now.
Pivoted our pilot from Bongabon, Nueva Ecija province to Amadeo, Cavite city coffee farmers cooperatives since it is nearer Metro Manila and pandemic-related restrictions are still in place in Nueva Ecija.
Key discussion and partnerships discussed and set with the following:
> NextCoin blockchain expertise.
> Onboarded Saemaul trained (in South Korea) professional who have solid work experience in the National Economic and Development Authority (NEDA). She is our Saemaul adviser.
How much runway do you have left(Month)?
How is equity divided?
Employee stock option
How much money raised since start?
Friends & Family round
Target fund to raise
Other info Write bullet points (Grants, prizes, acceleration)
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Fall 2019 Startup School YC graduate