The Finest Music Classifieds website in Sri Lanka
Startup name
Web address
Founding date
November 2017
Total team member
Startup stage
E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Sri Jayewardenepura Kotte, Western Province, Sri Lanka

Elevator pitch is the first Music Classifieds Website that allows customers to buy & sell (Brand new/Second hand) musical goods & services, with the focuses of reducing budget constraints and giving equal opportunity to aspiring musicians to chase their musical dream through tapping into the second hand market, and to refine/improve the market place and space and the Music Industry of Sri Lanka.


Gamith Illandara

I am a very passionate musician with a bachelor's degree in international business management and over 10 years experience in the music field. A good team worker and dreamer, and a creative and intiutive individual with the goal of advancing the music industry of Sri Lanka.

Business model

Target customer

Customers are people who are interested in Music, potential musicians

Customer acquisition strategy

We plan to acquire customers through social media and digital marketing platforms etc (Advertising) and using those platforms to get involved in all aspects of the music industry as the foundation of the music industry functions only if peoples basic need of a musical good or service is satisfied (No music production = no industry). Therefore scattering in all aspects of music in the industry of Sri Lanka will ensure more visitors to the site and more daily customers.

Revenue model

Advertising fee paid for posting an Ad on (Cost varied on duration)
Subscription paid to be members of to have heightened chances of sale and more ad placement along with expert tags on classifieds ads other benefits etc.
Revenue through advertising banner space available on the website homepage.

Market info

Market size

$ 130,000,000


Competition is an online classifieds website that focuses on all industries in Sri Lanka, including the music industry, The company has a similar website classified approach, However top moderation and priority is given to large industries like the automobile and the electronics and mobile industry. Hence there is inconsistency in moderation in smaller industries. However due to their large industry application they are a worthy competition as they attract a huge customer base.


  • 10,000 Average visitors a month
  • 15 Registrations per month
  • 10 Music Classified ads per month
  • 5,000 Unique visitors per month

Startup traction

In order to achieve the above mentioned the company involves itself in extensive social media marketing & direct marketing as the product and currently is focusing on the branding of through the marketing campaign called "Pettah Effect", which is a large scale social media video based music channel which produces music cover videos in Sri Lanka and is done by the studio and carries the brand and logo(Identity) in all the marketing material, videos and social media shout outs etc, Apart from this marketing campaign, also is involved in sponsoring and hosting of events in the music industry all aimed at giving the brand and the website more popularity and recognition through which there will be higher active user participation on the the website (

Publication date: 11 May 2018