Stage of your startup
When did you start
Definition in 1 sentence
KAYISOFT is a software development and casual game company, striving to create impeccable solutions for with exceptional support.
KAYISOFT is a software and casual game development startup, dedicated to making great solutions, Having achieved product market fit, we are always keen on improving and expanding our customer base to be more exclusive and global.
Are you incorporated?
Gaming, Mobile App, Software
How do customers use or interact with your product?
Mobile/Tablet (iOS), Mobile/Tablet (Android)
Product Demo Video Adress
Why do you want to attend this program?
We see that start up Istanbul provides great opportunities for KAYISOFT to expand and grow to reach its potential, we believe this opportunity would be very beneficial for our company’s exposure and very strategic at this stage having diverse products launched and running.
Describe the problem you are solving
One of the cons of being a parent, is the constant worry and anxiety about your children’s whereabouts. Parents feel distraught because they desire comfort, yet they prefer not to constantly contact their children to feel at ease. Keeping in mind that children
How are your customers solving that problem today?
Phone call or a text message from time to time to check up. Which could be tedious and could have some expenses in certain locations.
Tracking their children’s social media profiles. Which could provoke sense of stalking and distrust
Contacting authorities like police or hospitals if the child is out of reach for worrying period.
Target custormers - Define customers, who are they
How do you plan to acquire customers?
Online Targeted Ads: through Facebook ads and google ads, to help target middle aged tech savvy parents living in turkey. Social Influencers: Social influencer endorsement could act as a trustworthy Testimonial to their viewer base, and it deliver a closer message to the audience. Organic SEO and ASO: Hiring an expert to help drive more organic flow through better an optimized Listing on the store and an optimized landing page. Social Groups: like Facebook or WhatsApp groups.
What is your revenue model or expected revenue model?
Connected will be making money through a 3-tiered B2C subscription model, weekly, monthly, and yearly. With the addition of selling GPS watches as an accompanied campaign to the subscription model, and Ads targeting local companies for a B2B service.
What is your target market?
Married couples with at least one adolescent or younger child, with a upper to middle class income meaning they can afford Smartphones and to get their child at least the GPS tracker.
What is your total available market size
What steps have you taken to validate the market?
We have incorporated event analatyics to measure retention and conversion rates
Do you have competitors? Please write down the names
Competition: write down competitors and explain
Who are your competitors and how are you different?
Customers are more likely to subscribe to connected for its accuracy, convenience, the additional accessories, its Freemium model, and the fact that it has multiple languages.
For expansion and scale, including a B2B service, where other fields like Tourism would benefit from this app to help their customers commute in new areas, or for fleet management systems to help track their assets.
What progress have you made in the last six months?
Acquired a membership at a TEKNOPARK establishment, grants KAYISOFT great benefits like tax exemption of the total Income by (22%) for 5 years and other benefits.
Launched it on both Google's Play Store and Apple's App Store,
And connected already has established a user base of 75k users with a new user sign up rate of 67% per day and a retention rate of 9%
How many customers/users do you currently have?
What is your monthly growth rate?