The food explorer, Everyday different taste
Startup name
Founding date
May 2017
Total team member
Startup stage
Consumer, Software
Food & nutrition
Product usage or interact
Mobile/Tablet (Android)
Jakarta, Jakarta, ID

Elevator pitch

Homade founded to solve some problems we found in food industry:
People's difficulty to find affordable healthy food with cultural touch and homechefs difficulty to start culinary business, We tackle those problems by our partnership with organic urban farmers and thousands of skilled homechefs to provide hi-quality food from traceable materials. Homade is "FOOD EXPLORER"


Agus Triadi Wibowo

I love design and creating interface architectures for websites and mobile applications through a user-centered design process by constructing screen flows, prototypes, and wireframes.

Derry Indrawan

I passioned on mobile app development. I have many idea to create service.

Mahendra Mahendra

an ordinary person, a backend developer and a father

Munsi Liano

I am a Programmer and I have experience more than 15 Years in IT Business. My last position was General Superintendent at the largest mining company "PT Freeport Indonesia".

Business model

Target customer

corporate, public, healthy food lover, and autism community

Customer acquisition strategy

Send samples of food to potential client, advertise in media online

Revenue model

40% net profit from urban farming
40% profit from food sales

Market info

Market size

$ 100,000,000



GoFood is food marketplace from Physical Nearby Restaurant , they're focused on Delivery System by GoJek.
Homade create circulate micro economic at home starting from plantation until home cooked sales.


  • 5,000 Urban Farming (meters)
  • 1,000 Homade product sales (qty)
  • 18 Home chef selected from thousand moms
  • 800 Apps download
  • 3,000 Revenue (USD$)

Startup traction

A breakthrough in food business :
Provide thousands of menus from thousands Home Chefs
No need to build our own kitchen
Partnered with urban farmers around Jakarta with 15 Hectares of land to provide organic food materials
In association with iGrow (runner up startup Istanbul 2015), 101salads and Litt.ly

Add comment

Due to less transaction since product launch on June 4th, 2017, We enhanced the homade features starting Aug 1st, 2017 from retail to corporate business/bulk order. Homade become food menus assembly from selected home chefs rather than only marketplace. The food materials still from Urban Farming that we can trace where they planted.

Publication date: 24 August 2017