Biodegradable soil conditioner, Save Water
  • Sector Social entrepreneurship & Impact
  • Country India
  • Founding date March 2019
  • Stage Paying users
My name is Vandita Tiwari, Diploma in Organic and Hydroponics farming and fermented cocopeat. My startup is incubating at Indian Institute of Horticulture Research.
My product cocopeat which enhances water retention addressing global concerns around water scarcity.
I have grown my business upto 600% in eight months at a 28% operating margin.


Social entrepreneurship & Impact
Product usage or interact
Mobile/Tablet (Android), Hardware-non-wearable)


Target customer
Gardeners, Private societies, Farmers,Household, Industrial Parks
Customer acquisition strategy
B2B websites, Social Media, Free Informative Online Seminars
Revenue model
My current revenue model is through the sales of product, B2C model.

I am in the process of setting up regional B2B model on commission basis.

Market info

Market size
Competitor name
Competitor website
Limited to Small Enterprises/ village/ farm= setups catering at single digit production capacities catering to local market and in few cases , regional markets.
Few larger players are exporting to Europe and other places.
Startup traction
We initially started with a investment of 1000 USD. And we are growing on a month of month basis. Our revenue for last month was approximately 7500 USD.
Our current growth rate is 110% month on month basis and margins above 28% .

We have identified a demand of 200 tonnes and higher demand is yet unidentified.

We are currently doing B2C and identifying B2B market, however the overwhelming response from the B2B segment is preventing us from further identifying demand as we do not have matching production capacity.

Total early investment
Shareholder structure
Owner type
Vandita Tiwari
% 100
Investment round
Angel Investment
Investment amount
Equity on offer
% 10.0


Vandita Tiwari  - India
Total team member
Being a women entrepreneur, I support the underprivileged women and help them stand on their feet and take care of their families and themselves. Our team is now 2 skilled and 4 unskilled women labour. Also as these ladies thrive to be better , we see the positive energy flow in our working environment which helps us to maintain and attain higher heights. As the need and awareness of using environment friendly products increase , we see a great business market available for our products. We are also channelizing the women from different parts of India and spreading our words outside India too. We are in parallel to it, working with farmers to explain them the benefit of product and why switching to these products will be helpful for them. We are recording the higher earning potentials and results to reach and convince more farmers for using soil conditioners.
Last update: 19.11.2019