SE Asia's Top Review Hotels & Culture Ambassadors
Startup name
Web address
Founding date
June 2016
Total team member
Startup stage
Enterprise, Consumer
Travel, Experience, Culture
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Hochiminh, Vietnam

Elevator pitch

INNAWAY helps offline mid-tier travelers book top online review 3-5* hotels in Southeast Asia without suffering the noise; then connect them with a local culture ambassador who is influencer in their own community of art, sport, business and food & beverage to establish deeper local connections

We're Expedia's technology partner in SEA & Greater China.


Cuong Ha

Hospitality professional, 14 years experience. 3rd company. Co-founded Hanoi's 1st coworking space.

Business model

Target customer

Mid-tier, income above $24,000, professional, book flight offline

Customer acquisition strategy

Converting offline flight ticket booker into online hotel booker

Revenue model

10% per direct booking
3% commission on Expedia's technology partner deal's revenue

Market info

Market size

$ 8,500,000,000



We have 2 types of competitors:
1. Those function based on the experience stage, they ended up having to look for customer already booked a hotel through booking channel.
2. The curated hotel booking platform with little differentiate plus minimum local culture aspect.

Startup traction

We're having 500,000 hotels in the database from 2 large suppliers Hotelbeds & Expedia. We're also launching out agent product to top 10 agents in Southeast Asia this month, follow by top 5 agent per country in Southeast Asia. In Cambodia we're working with 1 single agent who has 30% of the offline flight ticket market share.

Other information

Advised by Dominic Cameron, former CTO of (acquired by Sabre), 2 IPOs.

Publication date: 20 April 2018