Blackregal

Black regal is an African hair and skin care line,founded in 2019.With the aim to empower women to embrace and their natural hair and skin.
  • Sector Health And Beauty
  • Country Kenya
  • Founding date July 2019
  • Stage Paying users
Blackregal is a hair and skin care line.We help women embrace their hair and skin.Through products which nourish dry hair and skin.We help acreate employment for local artistan who manufacture our products.Our main competitive advantage is we have direct access to natural resources from southsudan

General

Sector
Health And Beauty
Category
Consumer
Product usage or interact
Mobile/Tablet (Android))

Business

Customer acquisition strategy
Our plans to acquire customers are through the followings ways;Social media platforms,this will be achieved by creating content and use social media influencers to create brand awareness.Secondly attending local open air flea markets that are targeted for local artisans;such markets provide a large audience and potential clients. Patterning with the health and beauty stores to showcase our products thus creating brand awareness and increase in sales.
Revenue model
Our revenue model consists of purchasing raw materials (Shea Butter from S.Sudan) in units of 1 liter. We purchase each 1 unit liter at ksh 1000.The shea is processed to cream and butters and lastly packaging into jars and branding. The marginal cost for the processed Shea butter is ksh 460 per unit of 350ml. The final product is sold at ksh 1500 per 350ml unit.Giving a profit of ksh 1150 for the processed(creams &butter) and ksh 1040 for the raw product.Giving and average profit of ksh 1118.

Market info

Market size
$230

Total early investment
$50,000
Shareholder structure
Owner type
Name
Equity
Ochan
Founder
% 50
Ochan
Co-Founder
% 50
Investment round
Angel Investment
Investment amount
$50,000
Equity on offer
% 20.0

Team

Susie Atim  - Kenya
Total team member
2
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Last update: 28.06.2020