What is your target market?
Our target market include offtakers,upscale groceries, supermarkets, institutions, food processors and open air markets. We also plan to supply to government organizations through AGPO,large bulk buyers
What steps have you taken to validate the market?
We have signed longterm market supply and product offtake from the farm with major aggregators. Researched on retail market prices and gaps in agribusiness. Networking with groceries and supermarkets to access statistical data on quality standards that are required.
Competition: write down competitors and explain
They are other well established commercial greenhouse farms specialized in the same line of fresh produced as we do although our farming is modernized and more automated than theirs.
Who are your competitors and how are you different?
Our competitors are other greenhouse farms and local outdoor farmers mostly who offer organically produced products. Although there products are of low quality due to climatic changes and pest & disease infestation. Our greenhouse hydroponic farming technology uses soilless farming that grow indoor vegetables like tomatoes on pumice. We produce all year round due to controlled environment and use of nutrient solution on drip ans trough system that produce high quality and grade 1 tomatoes.
What progress have you made in the last six months?
We have done the following activities;
Loan acquisition and processing, land leasing, greenhouse construction, chattel registration,licencing ,media preparation and treatment (pumice),greenhouse disinfection and fumigation, seedling transplanting, preharvesting operations and agronomical practises.
How many customers/users do you currently have?
We have almost 10 high-end market users who are supplied by one of our aggregators and offtakers of produce directly from the farming site.
What is your monthly growth rate?
Sales volume of upto $2400 a month for the produce. 4000kg of high quality tomatoes will be plucked monthly. The company anticipates a networth of $50000 within the next 3 years. We also plan to create atleast two job opportunities monthly to unemployed youths.