MODESTWIST

ONLINE FASHION RETAILER FOR MUSLIM MILLENNIALS
  • Sector E-commerce & online marketplaces, Fashion
  • Country United Kingdom
  • Founding date January 2019
  • Stage Prototype
Modestwist is an online fast-fashion retailer catering for Muslim Millennials across the globe. Stocking more than 100+ on trend apparel all below £60. Modestwist was recently selected as 'Top 36 Global Startups of 2019' by ALIBABA entrepreneurs fund.

General

Sector
E-commerce & online marketplaces, Fashion
Category
Consumer
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android))

Business

Target customer
Muslim millennials between the ages of 16-30
Customer acquisition strategy
Social Media, Drip & Zoho automation tools, Influencer marketing,
Revenue model
B2C- COMMERCE

Market info

Market size
$402,000,000,000
Competitors
Competitor name
Competitor website
Culture Hijab
https://culturehijab.com/
Inayah
https://www.inayah.com
Competition
The majority of modest brands onlyoffer more traditional styled islamic attire which has become outdated and repetitive. Muslim milennials want the same access to afforadble fast fashion as conventional shoppers that is on-trend and current.
Startup traction
Attained more than 500+ pre-sign ups and also launched an MVP an attained paying customers with minimal marketing.

Total early investment
$200,000
Shareholder structure
Owner type
Name
Equity
Annabel
Founder
% 60
Josh Johnson
Co-Founder
% 40
Investment round
Angel Investment
Investment amount
$200,000
Equity on offer
% 7.0

Team

Annabel John  - United Kingdom
Josh Johnson  - United States
Total team member
1
Comment
Modestwist was selected as 'Top 36 Global Startups of 2019' from ALIABABA entreprenuers fund
Last update: 25.05.2020