Progress records
Stage of your startup
When did you start
June 2018
Noida, Uttar Pradesh, India
Definition in 1 sentence
Main problems of farmers are right consultancy, right agri-inputs and farm produce marketing, Farm Haat is digital platform for all problem
Elevator pitch
Farmers are often in a shortage of proper guidance and information. The Farm Haat bridges the gap between the Farmers and support by providing the consultations and insights about farming and provides a helping hand in getting the agricultural input.
Are you incorporated?
Agriculture, Consultancy
How do customers use or interact with your product?
Mobile/Tablet (Android)
Product Demo Video Adress
Video Password
Startup Presentation
Other Documents
Image gallery
Why do you want to attend this program?
I want help in mentoring project preparation and in scale up the start-up, and arranging funds for scale-up.
Create Date
Tuesday, September 8, 2020 15:09 (Farm Haat Tripathi)

Business model

Describe the problem you are solving
Main Focus on major three problems of farmers-
1. No Proper Consultancy for farmers, Only scattered information is Available.
2. High Price & Low quality agri inputs due to inadequate knowledge.
3. Low price of farm produce due to lack of knowledge.
How are your customers solving that problem today?
Farm Haat will solve the problems through
1. Complete crop wise consultancy, main focus on cash crop.
2. Online platform for agri input as well as farm produce.
3. Marketing support for farm produce & Food Processing.
Target custormers - Define customers, who are they
How do you plan to acquire customers?
Creating 100K data base in next one year. Farmer Acquisition by FM, Soil Health Camp etc.
1. Off Line acquisition of Customers by- BTL Activities, Print Ads, Sponsorship, Farmer Camps, Hoardings etc.
2. On Line acquisition of Customers by-Social Media- Fb, Insta, Blogs, TV Ads, On line farmer Seminars. etc.
What is your revenue model or expected revenue model?
Main business of Farm Haat is consultancy with supply of Agri-input so consultancy is free and revenue will be generated through sale of Agri-input. Farm Haat is Planning to acquire 10000 Farmers in next one year with purchase of Rs. 10000/ so that revenue is generated Rs. 10,00,00,000/- if we calculated 10% of profit from revenue then we can expect Rs. 1,00,00,000/- with before tax in first year.

Market info

What is your target market?
My target market is rural areas where farming is main occupation, Farmer is main customer.
What is your total available market size
$ 7,000,000,000
What steps have you taken to validate the market?
I have launched fully functional website and farmers/customers are visited and make purchase through it. website is visible in google search with good ranking.
Do you have competitors? Please write down the names
Competitor name
Competitor website
Competition: write down competitors and explain
Who are your competitors and how are you different?
Our main competitor is big haat but its in not available in my geography and I have 14 years of rich experience of Crop Protection with different crops and almost in all geography of India.
Second thing which can be differentiate my startup with others, all other founders are from non-agriculture background which give the winning edge to my startup.
Traction / KPIs
What progress have you made in the last six months?
I have taken all mandatory licenses from government, fully functional website and mobile app developed, Pilot project successfully run with more than 200 farmers.
How many customers/users do you currently have?
More Than 200 of our customers because of limited service but it can be replicate very fast upto 10000 farmers with three months
What is your monthly growth rate?
Due to testing phase growth rate is not measured but my target is to acquire 10000 Farmers in next one year with purchase of Rs. 10000/ so that revenue is generated Rs. 10,00,00,000/-
Describe traction


How much runway do you have left(Month)?
How is equity divided?
Equity type
Name surname
Puneet Tripathi
% 50
Prity Kumari
% 50
How much money raised since start?
$ 0
Revenue lifetime
$ 0
Last months revenue
$ 0
Investment round
Target fund to raise
$ 300,000
Equity on offer
% 10
Number of employees
Other info Write bullet points (Grants, prizes, acceleration)
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Owner member
Member role
Name surname
Farm Haat Tripathi
Farm Haat- Serving Farmers
Master's Degree
School name
Institute of Agri Business Management
07 July 1980
Noida, Uttar Pradesh, India
Short Bio
An agriculture graduate (B. Sc.-Agriculture) and Masters in Agri-Business (MBA- Agri Business) having 12 years work experience of Multinational Company Like- United Phosphorus Limited (UPL), Adama (Israeli MNC) and Godrej Agrovet in sales & business development domain in crop protection business.