JustBUY Africa

JustBUY Africa is a decentralized e-commerce platform to boost intra African trade with an emphasis on Made in Africa products to the world.
  • Sector E-commerce & online marketplaces
  • Country Ghana
  • Founding date October 2019
  • Stage Users
2015-2017 total trade from Africa to the world averaged US$760 billion yet 70% are poor.

JustBUY Africa wants to change that narrative by connecting producers directly with buyers of African products, not just from outside Africa but within the continent itself.
We want to elevate the producers.


E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android))


Customer acquisition strategy
Through paid advertising.

We intend to use Facebook, Google and others since they have the marketing tools needed to help with our customer acquition strategy
Revenue model
Business-to-Business (B2B) B2B e-commerce refers to all electronic transactions of goods and sales that are conducted between two companies.
Business-to-Consumer (B2C)
Consumer-to-Business (C2B)
Business-to-Administration (B2A)
Consumer-to-Administration (C2A)

Market info

Market size
Competitor name
Competitor website
Jumia Technologies AG
Kamers Makers

Total early investment
Shareholder structure
Owner type
George Lamptey
% 30
William Yeboah
Employee stock option
% 8
Jonathan Opoku Asare
Employee stock option
% 8
George Acquah
Employee stock option
% 2
Michael Budu
Employee stock option
% 1
Prince Owusu Koranteng
Employee stock option
% 1
Anyone Else To Come On Board
Venture Investor
% 50
Investment round
Angel Investment
Investment amount
Equity on offer
% 5.0


George Lamptey  - Ghana
Total team member
Last update: 19.08.2020