Novael is a mobile app that lets readers read novels in conversational style with image character icons, emoticons, background sounds.
Startup name
Founding date
November 2016
Total team member
Startup stage
E-commerce & online marketplaces, Mobile, Music & entertainment
Product usage or interact
Mobile/Tablet (Android)
Lagos, Lagos, Nigeria

Elevator pitch

Many times people want to read to relax, be entertained but people settle for stories, novels written in texts only. Why? we asked.
We developed a mobile app that is more social and lets users read not in long sentences and paragraphs but in conversational style, users can now actually see their characters, hear sound effects, see emoticons, images plus text to speech functionalities.


Taiwo Adebayo

I am a computer science graduate from the Federal university of technology, Akure Nigeria and I am innovative and like to build disrupt solutions that make impact

Olorunfemi Adebayo

Olorunfemi has managed successful businesses and is an electrical and electronics graduate from the Federal university of technology, Akure. He has a passion for technology, and he programs too.

Business model

Target customer

Young adults, students, lovers of stories and entertainment

Customer acquisition strategy

Online Advertising on tech blogs and social media, Invite using SMS

Revenue model

Transaction Based [a percentage % cut is deducted per story sale, this applies to premium authors who sell their content and use the platform for business purposes and professionally]

Advertising Based [Authors who want more visibility and want to sponsor their content and let users see their content easily in a search or rank]

Market info

Market size

$ 100,000,000



Amazon is one of the biggest book retail company in the world, hence a competitor of Novael


  • 30 Soft Launch

Startup traction

We had a soft launch online on Google playstore and we had 30 test but real users who used and interacted with the app and have given great feedback on the potential of the app, and their quality feedback has helped Novael grow further into a more usable and functional app.
A number of stories have been acquired part of which is used in the screenshot, and more 50 stories in view to be part of the system.

Add comment

Myself, and my co-founder are full of excitement at the implementation of this project and how it finally gets into the mobile phones of our audience who we created this service for. We have made amazing progress and are nearing the launch stage

Publication date: 21 July 2017