Executive

Gamerji

https://www.gamerji.com
Progress records
0
Stage of your startup
Paying users
When did you start
July 2019
City
Ahmedabad, Gujarat, India
Definition in 1 sentence
Gamerji is an eSports tournament platform
Elevator pitch
Gamerji is the 2nd largest platform in India for gamers to compete, communicate, share content & win cash prizes with more than 18 tournaments everyday. We are revenue generating company with over 100K gamers on our platform in 4months and further looking for our pre series fund for global expansion
Are you incorporated?
Yes
Category
Consumer
Sector
Gaming, Esports
How do customers use or interact with your product?
Mobile/Tablet (iOS), Mobile/Tablet (Android)
Video Password
Startup Presentation
Other Documents
Image gallery
Why do you want to attend this program?
Esports is a global industry and with its popularity growing in Europe, we can gain enormous exposure to the market with access to the mentors, investors & other tech companies attending the event giving us a chance to understand tech growth and explore the potential to expand globally.
Create Date
Thursday, January 16, 2020 14:14 (Soham Thacker)

Business model

Describe the problem you are solving
We are average gamers who never got a chance to play professionally or gain any benefits by playing online games. There are multiple esports tournaments hosted world wide for pro level gamers, but what about the 99.9% of the other casual gamers who still spend hours everyday playing the same game? This made us realize the gap and the potential of hosting virtual tournaments where these gamers get a chance to make a mark and also make money.
How are your customers solving that problem today?
eSports as an industry is fairly new in the Indian market. Prior to Gamerji, most of the tournaments were either hosted offline or using social media platforms. Registrations, player management & payments were handled using different platforms. Gamerji brought all of this at one place and is currently hosting more than 15 tournaments everyday for games like PUBG, Clash Royale, Call of Duty mobile etc.
Target custormers - Define customers, who are they
Gamers between age of 16 to 35
How do you plan to acquire customers?
Influencer Marketing, Digital Platforms & Referrals
What is your revenue model or expected revenue model?
1) League Joinings: Tournaments on the platform are joined by paying an entry fee. 80% of the joining amount is distributed as winnings and 20% is kept by Gamerji as platform fees.
2) Sponsored Leagues: Companies wanting to market their brand/product to the gaming audience are interested in sponsoring a tournament.
3) Monthly Subscription: We have a monthly subscription model for gamers to avail additional benefits like discounts on league fees, profile enhancement, reward coins etc.

Market info

What is your target market?
Our targeted audience is people ranging from age 16 to 35 who spend more than 25 mins everyday playing virtual games. According to statistics this audience size globally 400M.
What is your total available market size
$ 600,000,000
What steps have you taken to validate the market?
We started Gamerji with a tournament Air Drop 1.0 which was to study and understand the market. This tournament had more than 5000 players and after conducting a survey from these gamers, we concluded that the community is looking for a solution to make additional income and also make a name or career in the esports industry.
Do you have competitors? Please write down the names
Competitor name
Competitor website
Gaming Monk
Competition: write down competitors and explain
A platform called Gaming Monk has been in the industry since 18 months and is the biggest competitor of Gamerji. Other than that, the unregulated methods of using social media pages and offline tournaments hold the majority of the market. Registrations, player management & payments were handled using different platforms. Gamerji brought all of this at one place and is currently hosting more than 15 tournaments everyday for games like PUBG, Clash Royale, Call of Duty mobile etc.
Who are your competitors and how are you different?
Most of the eSports companies are focused on either conducting offline tournaments on a grand scale or sponsoring teams. The focus has never been on casual gamers who consist of the majority of the market. At Gamerji, we have researched and understood the mindset of a casual gamer who on an average spends more than 2 hours everyday playing online games.
Traction / KPIs
Title
Value
Users
127,000
Monthly advertising costs (USD)
4,000
Monthly guest count
36,500
Daily Active Users
3,700
Average Monthly Revenue (USD)
12,800
What progress have you made in the last six months?
Gamerji was launched in July 2019 and currently is standing at the following numbers. Registered Gamers: 78000, MAU: 26500, DAU: 2700, CAC: $0.04, LTV: $2.3 (Average since launch) & 1800+ tournaments conducted so far.
How many customers/users do you currently have?
78000
What is your monthly growth rate?
Our revenues are growing at 4x month on month and users are growing at 2x monthly.
Describe traction
Gamerji was launched in July 2019 and in a short span of 6 months has more than 120K registered users and has hosted more than 2500 tournaments. With an average monthly active users to 36K, Gamerji has 45% retention rate and has generated more than $40K in revenue till date.

Finance

How much runway do you have left(Month)?
9
How is equity divided?
Equity type
Name surname
Email
Equity
Co-Founder
Soham Thacker
% 33
Co-Founder
Varun Gajjar
% 60
Employee stock option
Valay Patel
% 7
How much money raised since start?
$ 150,000
Revenue lifetime
$ 32,000
Last months revenue
$ 9,300
Investment round
Seed round
Target fund to raise
$ 750,000
Equity on offer
% 25
Number of employees
21
Other info Write bullet points (Grants, prizes, acceleration)
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Team

Owner member
Yes
Member role
Co-founder
Name surname
Soham Thacker
Title
Co-Founder & Director
Education
Bachelor Degree
School name
Rutgers University
Birthdate
11 July 1986
City
Ahmedabad, Gujarat, India
Short Bio
A Computer Engineer from Rutgers University, USA, I moved to India in 2012 after having worked for multi national companies such as SAP & Motorola. Prior to Gamerji, I have had entrepreneurial ventures in the F&B & Ecommerce space with a successful venture exit in 2015.
Meeting story with Cofounders
The Founders Soham Thacker & Varun Gajjar met through social connections in 2014. Soham had recently moved from the US and was looking to build connections in the city. Varun at the time was the Marketing head of his family owned business of manufacturing water pumps. Soham & Varun decided to work on Fixpocket- a service marketplace before deciding to work on Gamerji- the esports platform.
Working together time
We have worked together since 2017 and Gamerji is our second venture together.
Owner member
No
Member role
Co-founder
Name surname
Varun Gajjar
Title
Director
Education
Master's Degree
School name
Monash University
Birthdate
04 November 1987
City
Ahmedabad, Gujarat, India
Short Bio
Varun was the sales & marketing head at La Gajjar Machineries which owns the brand Varuna Pumps - one of the most successful pumps manufacturing companies in Gujarat, India estd. in 1935. Varun played a vital role in the merger of Varuna pumps with Kirloskar Oil Engines Pvt Ltd. in 2018.