Create, Buy & Sell Personalised items
Startup name
Founding date
September 2016
Total team member
Startup stage
Paying users
E-commerce & online marketplaces, Communications & media
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Lagos, Lagos, Nigeria

Elevator pitch is a website that allows individuals, influencers and brands to create, buy or sell personalised items in Sub-Saharan Africa. Our goal is to make a platform that allows people create products at the speed of thought.


Damilare Ogunleye

I am a communications strategist with more than 8 years of work experience. My specialties include Brand positioning, consumer PR programs, media relations, thought-leadership programs and church brand development. Co-founded an offline promotional products business with over $2.2m revenue in 4years

Oluwafemi Ojumu

A Chemical engineer by training with a progressive career in a Multinational business environment for about 7 years, 3 of which have been in managerial positions. An aggressive deliverer of objectives and goals within deadlines and targets given for them. A fervent learner that looks to pick up s

Adeniyi Jaiyeola

hrives in a team where challenges are solved through the methods of research, analysis and evaluation; where there is opportunity for service, personal growth and interdependence that adds value to the organization and the customers

Olufikayo Olabiyi

Procurement Specialist with a strong background in production planning and management. Success in optimizing manufacturing processes and capitalizing on cost saving opportunities.

Business model

Target customer

Technology savvy individuals, brands & influencers residing in Africa

Customer acquisition strategy


Revenue model

Sales Margin:
- On products sold to businesses

- On products sold via retail and

- We charge design/creative fees for offline bulk purchases.

- We have recently incorporated promotions charges for store into

- Revenue split on sales of licensed merchandise

Market info

Market size

$ 2,000,000,000



Cafepress, Teespring and Spreadshirt are not suited for Nigerians, and most Africans. A few Nigerians use them, but they are largely Nigerians/Africans who have lived in the United States or Europe.

Printivo is Nigerian, and it's leading online printshop. They also recently launched a kind of solution like ours. However, the UX/UI they have overlayed to achieve this isn't great. They are also expanding largely on their own production capacity, and might pose a challenge for them to scale.


  • 2,200,000 Revenue
  • 50,000 Community
  • 560 Users
  • 30,000 Average Monthly Revenue

Startup traction

We have run the parent merchandising business for the last four years generating revenue in excess of $2.2m in that time space. This lends credence to the strength of the founders as well as ability to push within our networks

Extended User Community
Presently, key communities using platform are
- Harvesters International Christian Centre - A church of over 15,000 members (
- Leap Africa - One of the biggest and most influential NGOs in Nigeria (
- Cancer Aware Nigeria - A key NGO fighting cancer in Nigeria (
- Dogo Gang - An interest group focusing on fried plantain with over 20k instagram followers ( ,

Other information

- AVDD GEM Business Plan Competition Grant Winner - $25k
- Startup Friday Lagos Remita Grant Fund - $3k
- Tony Elumelu Entrepreneur Grant Fund - $5k

Publication date: 22 September 2017