On-demand Delivery platform
Startup name
Web address
Founding date
August 2016
Total team member
Startup stage
Paying users
Consumer, Software
E-commerce & online marketplaces
Product usage or interact
Mobile/Tablet (iOS), Mobile/Tablet (Android), API, Server software (ie, databases)
Makkah, Saudi Arabia

Elevator pitch

Tawseel is a Technology Solution that Connects the Closest Freelance Drivers with Businesses and Consumers to Provide a Fast & Reliable Delivery. The Technology Includes Real-Time Tracking & Many Features that Assist in the Reliability of the Service. We Provide Mobile Apps for Consumers and Drivers as well as API & Portal for Businesses. We Are at Growth Stage and Have Expanded to 10 Saudi Cities


Fawaz Saad

‏Dr. Fawaz Saad is an associate professor at Umm Al-Qura University. He is a co founder of a number of start-up companies. He is a co founder of Wadi Makkah Techno valley. He worked as a dean of the Institute of Innovation and Entrepreneurship and was a General Supervisor of the Office of IP.

Saleh Basalamah

Saleh Basalamah is an Associate Professor in the Computer Engineering Department in Umm Al-Qura University, he graduated with a PhD in Bioengineering from Imperial College London in 2005. He became the dean of college of computing and information systems between 2009 and 2012.

Anas Basalamah

Anas Basalamah is an Associate Professor at the Computer Engineering Department of Umm Al Qura University. He is a cofounder and director of the Wadi Makkah Technology Innovation Center at Umm Al-Qura University. He did his MSc and PhD Degrees at Waseda University, Tokyo in 2006, 2009 respectively.

Business model

Target customer

B2C, B2B

Customer acquisition strategy

Referrals and Digital Marketing

Revenue model

Commission 15% from each trip

Market info

Market size

$ 1,000,000,000


Mrsool: Menu based, Only food
Jak: B2C only
Fetchr: B2B only, Not scalable
Sprent: B2B only


  • 20 Influencers
  • 10 Video Ads
  • 3 Loyalty Program
  • 2,000 Coupons and Referral Program
  • 20 Mall Booths
  • 20 Event Sponsoring

Startup traction

The investment will be spent in 2 main categories:
Marketing: online and offline.
Enhancing our HR: Customer service, Operations and Data science.

Other information

- One of the most growing businesses in KSA 2017.
- Invited in 3 big events for startups in KSA as role model.

Publication date: 24 September 2017