Trackyo

Trackyo is an end-to-end solution for smart traffic regulation, monitoring and traffic calming, safety and security at gated communities.
Startup name
Trackyo
Founding date
September 2016
Incorporation
Yes
Total team member
3
Startup stage
Prototype
Category
Consumer, Hardware
Sector
Consumer electronics, Industrial internet & IoT, Transport & automotive
Product usage or interact
Desktop, Server software (ie, databases), Hardware-non-wearable
City
Hyderabad, Telangana, IN

Elevator pitch

At Trackyo we are building a soln for traffic calming & smart traffic monitoring at gated communities. We aspire to replace the manpower currently in use with technology, further reducing overall possibility of human error & cut costs. We are solving the problem of over speeding, reckless driving, inappropriate parking, unavailability of prompt facilitation of emergency services @ gated community

Team

Dr. Orkun Karabasoglu

Received my PhD and M.Sc. in Mechanical engineering from Carnegie Mellon University (CMU) in 2013. Later on, worked at Mechatronics Research Laboratory of Massachusetts Institute of Technology (MIT). Faculty in Electrical and Computer Engineering at JIE-CMU. Co-founded TrackyoTech Pvt. Ltd in 2016.

Kritika Jain

I am a technology driven person with focus on solving day-to-day problems employing innovative tech solutions. My role at Trackyo is to build a high quality professionally engineered solution for easy implementation at a cheaper cost.

Yash Agarwal

I am a goal oriented person moderately considerate and optimistic about implementing all of my theories and ideas in real life. My interests include research and testing of possible implementation of safety applications through connected vehicles or using vehicular networks as a platform.

Business model

Target customer

Our target is gated communities (residential societies, universities)

Customer acquisition strategy

1. Point of sales organisations, 2. Workshops and exhibitions

Revenue model

The Trackyo soln is offered in 2 categories:
• Sale-as-a-product : The device will be owned by the gated-community & the framework will be implemented in the client place. Regular updates & maintenance as required will be done. The client pays a one-time amount for the device & a nominal fee for maintenance services.
• Sale-as-a-service : The device will be owned by Trackyo & the framework will be implemented in the gated-community on a subscription basis. The client will pay the rent to us.

Market info

Market size

$ 0

Competition

The Trackyo soln is a one-point soln that caters to all the parts of the problem with high effectiveness compared to the alternative solutions that address to the limited parts of the problem with limited effectiveness. Although there are multiple vehicle-tracking solutions available in the market, none of these target the gated-communities from a security point. Trackyo device is a portable device handed-over to the vehicle driver when they enter the premise and returned when they leave.

Startup traction

We have not rolled out our MVP yet. In the prototyping phase, we have conducted plot studies and market surveys across several gated communities. From the pilot studies, we have observed that using our solution, the total number of traffic violations at a particular gated community can be reduced by over 75% within a period of just 3 months from implementations. Further, from the market surveys that we conducted by means of a structured questionnaire, it was observed that over 85% of the respondents feel that there is a necessity of such a solution and on a performance matrix it was observed that the respondents feel that the current solutions all put together are less than 20% effective compared to over 65% effectiveness of the Trackyo solution. We plan to enter the market by August 2017 and start commercialising the product then onwards.

Other information

1. Recognised as a StartUp by the Department of Industrial Policy and Promotion (DIPP) India as a part of the Startup India program- A Government of India initiative.
2. Being incubated at the T-Hub India (Asia's fastest growing startup engine).
3. In the accelerator program of AutoNebula (India's only startup accelerator with exclusive focus on connected vehicles startups).
4. Accepted for the alpha program by the RISE conference 2017 HongKong.

Add comment

From a data perspective, online resources say that over 0.45Mn deaths and over 12.5Mn serious road accidents have occurred globally in a year due to residential over speeding and reckless driving. There has been no real-time monitoring system implemented to check this issue. This is where Trackyo comes in, we provide a one-point end-to-end, novel and technology driven solution to address the problems with the highest effectiveness. Our vision is to bring this technology to every doorstep where it can be implemented to increase safety, security and lead a better life. We started this company with a mission to reduce the death toll and the accidents and damage to life and property due to over speeding vehicles, reckless driving, suspicious vehicles, parking problems, unavailability of real-time reporting and prompt facilitation of emergency services at the gated communities.

Publication date: 21 July 2017