Progress records
Stage of your startup
When did you start
January 2020
Bandung Barat, East Java, Indonesia
Definition in 1 sentence
ERP solution for SME as "murabahah" collaborator
Elevator pitch
Indonesia has large muslim population and thousands of SME. All of them need financial support. As a business need or their employees need. For example for buy raw material or employees motorcycle (dominated by riba leasing company).murabahah financing program need a warranter to mitigate the risk.
Are you incorporated?
Sme, Software
How do customers use or interact with your product?
API, Server software (ie, databases)
Product Demo Video Adress
Video Password
Other Documents
Image gallery
Why do you want to attend this program?
Enrich my business model view. Get the relationship world wide.
Create Date
Saturday, February 29, 2020 09:12 (Agus Widodo)

Business model

Describe the problem you are solving
many SME doenst have adequate system. And didn't know how to start their financial and operational bookkeeping. And it will be additional value if they get opportunity to collaborate between islamic communities through murabahah schema. Many business owner want to help their employees to move from leasing company (for example for vehicle leasing)
How are your customers solving that problem today?
manual bookkeeping. get funding from conventional bank
Target custormers - Define customers, who are they
SME business owner. target : 5% from 26 million SME companies (2019)
How do you plan to acquire customers?
ads after first milestone. make word of mouth works.
What is your revenue model or expected revenue model?
Licensing, Commision as SME collaborator

Market info

What is your target market?
SME with at least 10 administration employees
What is your total available market size
$ 0
What steps have you taken to validate the market?
a quick personal survey, because i enter many business communities
Do you have competitors? Please write down the names
Competitor name
Competitor website
Competition: write down competitors and explain
Jurnal.Id has a excellent product features because of the big company behind. Personally, the business owner feel as a customer perspective. Not a partnet who can help their business strategy, provide SOP for operational purpose etc. If the company need the feature their will pay the features. The pricing models is licensing fee with limitation modules options.
This is the differentiation point for Neraca.Id that give some free business services. And Neraca.Id give all the features.
Who are your competitors and how are you different?
they are a big company behind. My differentiation is give ALL FEATURE solution without limitation, despite of user access session limitation. Software just a tool. I help my partner to solve their problem by business model generation, give coaching to get business process standard, SOP, etc. And using this pattern, i got 2 first customers easily. and word of mouth will be my main strategy... recruit a young talent in every city, give them role and get revenue as local partner
Traction / KPIs
the number of company
the spread of company business area
Referral (organic) vs Ads (paid) customer
What progress have you made in the last six months?
just developing more functionalities... add some operational modules. just give service for limited users.
How many customers/users do you currently have?
What is your monthly growth rate?
right now, i dont have growth target. because still in preparation phase
Describe traction
1. the number of coompany tha used as a real customers who use the ERP solution for their business
2. The business area spread indicates the measurement of for collaboration readiness
3. referral indicates they are happy with the features and services


How much runway do you have left(Month)?
How is equity divided?
Equity type
Name surname
Agus Widodo
% 100
How much money raised since start?
$ 10,000
Revenue lifetime
$ 1
Last months revenue
$ 1
Investment round
Friends & Family round
Target fund to raise
$ 715,000
Equity on offer
% 49
Number of employees
Other info Write bullet points (Grants, prizes, acceleration)
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Owner member
Member role
Name surname
Agus Widodo
Master's Degree
School name
Bandung Institue of Technology
23 September 1979
Bandung Barat, East Java, Indonesia
Short Bio
I'm a clothing bussinessman. I have about 60 employees. I'd like to build a new business model based on my understanding of business need and my dedicated software. I completed my degree and magister in informatics at Bandung institute of technology. I want to create real solution for SME