hire local pros for all your service needs
Startup name
Web address
Founding date
March 2011
Total team member
Startup stage
Paying users
E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Lagos, Lagos, Nigeria

Elevator pitch

We help you hire local professionals for all your service needs. From repairing your car to planning your wedding, we’ll connect you with the best service businesses to get things done.
We are committed to make meaningful impact through continuous innovation to meet the needs of SMEs and empower users by delivering value through easily accessible info. and connections with the right businesses


Deepankar Rustagi

I founded the company in March, 2011. I have attended the Venture Capital program from Haas School of Business, Berkeley and have done my entrepreneurship course from Stanford SEED, West Africa. Although originally from India, I have lived in Nigeria for over 17 years.

Business model

Target customer

SMEs in the service sector of Sub-Saharan Africa

Customer acquisition strategy

Evaluate search trends, provide trial leads to relevant businesses

Revenue model

Lead Generation

Market info

Market size

$ 3,600,000,000



Our solution enables businesses to generate leads, acquire new customers, retain them, build brand loyalty and reputation whereas Jiji and Olx provide transactional services to one-time sellers and buyers. We are the first lead based site that allows users to compare multiple quotes at once for services and robust verification of our service pros that enroll to receive leads. Both, DIY and DIFM tools are available for us to help users make connections and/or enable the users to do so themselves.


  • 800,000 Verified Businesses
  • 47,000 Active Businesses
  • 750 Leads generated daily
  • 1,500,000 Average Monthly Traffic to Site

Startup traction

We are a SME tech company, changing the way businesses in Sub Saharan Africa acquire and engage with customers. We currently operate in Nigeria and have 1.6 million users every month and 47,000 active businesses (businesses that log into their dashboard regularly to respond to leads and maintain their business profiles). We monetize our platform by charging businesses for the leads we generate for them. Currently, we generate 700 leads daily for service businesses on our platform.

Publication date: 16 September 2017