Stage of your startup
When did you start
Tunis, Gouvernorat de Tunis, Tunisia
Definition in 1 sentence
Improving English leveragin natural interests
The tutoring industry is ripe for disruption. Annoying commutes. High costs. Lack of pre-purchase transparency. These are just some of the problems that well-intentioned customers experience every day. We have designed a system to remove all friction, reduce costs and increase transparency.
Are you incorporated?
How do customers use or interact with your product?
Desktop, Mobile/Tablet (Android)
Product Demo Video Adress
Why do you want to attend this program?
We have a very clear path to growth and we are in equal needs of guidance, to avoid mistakes and pitfalls borne out of inexperience, and capital, to redesign our IT system to be scalable and to invest into key hires and high-impact marketing.
Describe the problem you are solving
Learning a language is a tall order. Sometimes all the motivation in the world can fail us when we don't have the direct need to improve ourselves. Through the Home School method we remove all friction and we make learning and practicing an easy and enjoyable process.
How are your customers solving that problem today?
Customers today are solving this problem through workarounds (skype tutoring, english schools with fixed physical locations) none of which are ideal, and by using other platforms that are not dedicated for this specific use and that don't provide the level of trust and quality assurance we aim to bring into this space.
Target custormers - Define customers, who are they
Career focused people aiming at improving their spoken english rapidly
How do you plan to acquire customers?
Advertisement, events, SEO, direct B2B sales
What is your revenue model or expected revenue model?
We sell sessions packs to our customers and match them with our language coaches. Our coaches are paid by the hour making this a variable cost business model. For every session purchased we apply a transaction fee.
What is your target market?
Right now we're focusing on the English language niche, which is a generous market. At later stages our target market will become anyone who wishes to find a tutor to meet in person.
Just the English learning market is expected to grow 17% year on year in the foreseeable future.
What is your total available market size
What steps have you taken to validate the market?
Constant tracking and result evaluation. We spend a lot of time reading and studying the challenges we face, then we hold meetings in which we pitch each other ideas for improvement, if we're all on board we move the idea to testing and eventually implementation. Our ability to track user and employess behavior is critical to our decision making process.
Do you have competitors? Please write down the names
Competition: write down competitors and explain
There are no two competitors alike in this space. Language learning has many facets and ways of doing it and everyone specializes in their own niche. We prefer offline learning because it provides clients with a more wholesome experience but we're also looking to expand our online capabilities.
In short what makes us different is that we have payed great attention and built an expertise on what makes a lesson effective, and we believe non of the others out there truly realize it.
Who are your competitors and how are you different?
Our competitors are different because they either are traditional institutions that don't provide any of the convenience of the sharing economy, or like in the cases like Wyzant or Snapask, which while similar in concept, are targeting completely different geographical areas and market niches.
What progress have you made in the last six months?
We have kicked into gear our corporate sales funnel, attracting customers of the caliber of the World Food Programme. We have completed the implementation of our fully automated system to track literally everything happening in our sphere of influence, skyrocketing efficiency. We have tested several marketing strategies and approaches to maximize conversions. We have started a program to attract foreign talent. We have done all this by ourselves.
How many customers/users do you currently have?
We have served more than 800 customers since our official opening in July 2018
What is your monthly growth rate?
We've had a lot of ups and downs alonge the way due to some strategic mistakes, and due to the lack of a strong marketing budget. We were however always able to track down the issue and fix it on the run. Our experience is what makes us strong.
Our focus until now has been to strenghten the business until we felt it was ready to scale. We now have that confidence.
CAC to LTV
How much runway do you have left(Month)?
My startup is profitable
How is equity divided?
How much money raised since start?
Last months revenue
Friends & Family round
Target fund to raise
Other info Write bullet points (Grants, prizes, acceleration)
- Members of Startup Istanbul Accelerator Program
- Members of Afkar Tunis Incubation Program
- Winner of €10,000 grant from Afkar Tunis