Progress records
0
Stage of your startup
Paying users
When did you start
July 2018
City
Tunis, Gouvernorat de Tunis, Tunisia
Definition in 1 sentence
Improving English leveragin natural interests
Elevator pitch
The tutoring industry is ripe for disruption. Annoying commutes. High costs. Lack of pre-purchase transparency. These are just some of the problems that well-intentioned customers experience every day. We have designed a system to remove all friction, reduce costs and increase transparency.
Are you incorporated?
Yes
Category
Consumer, Enterprise
Sector
Education
How do customers use or interact with your product?
Desktop, Mobile/Tablet (Android)
Product Demo Video Adress
Video Password
Startup Presentation
Other Documents
Image gallery
Why do you want to attend this program?
We have a very clear path to growth and we are in equal needs of guidance, to avoid mistakes and pitfalls borne out of inexperience, and capital, to redesign our IT system to be scalable and to invest into key hires and high-impact marketing.
Create Date
Monday, June 22, 2020 10:40 (Alessandro Baccini)

Business model

Describe the problem you are solving
Learning a language is a tall order. Sometimes all the motivation in the world can fail us when we don't have the direct need to improve ourselves. Through the Home School method we remove all friction and we make learning and practicing an easy and enjoyable process.
How are your customers solving that problem today?
Customers today are solving this problem through workarounds (skype tutoring, english schools with fixed physical locations) none of which are ideal, and by using other platforms that are not dedicated for this specific use and that don't provide the level of trust and quality assurance we aim to bring into this space.
Target custormers - Define customers, who are they
Career focused people aiming at improving their spoken english rapidly
How do you plan to acquire customers?
Advertisement, events, SEO, direct B2B sales
What is your revenue model or expected revenue model?
We sell sessions packs to our customers and match them with our language coaches. Our coaches are paid by the hour making this a variable cost business model. For every session purchased we apply a transaction fee.

Market info

What is your target market?
Right now we're focusing on the English language niche, which is a generous market. At later stages our target market will become anyone who wishes to find a tutor to meet in person.
Just the English learning market is expected to grow 17% year on year in the foreseeable future.
What is your total available market size
$ 1,000,000,000
What steps have you taken to validate the market?
Constant tracking and result evaluation. We spend a lot of time reading and studying the challenges we face, then we hold meetings in which we pitch each other ideas for improvement, if we're all on board we move the idea to testing and eventually implementation. Our ability to track user and employess behavior is critical to our decision making process.
Do you have competitors? Please write down the names
Competitor name
Competitor website
British Council Tunisia
Competition: write down competitors and explain
There are no two competitors alike in this space. Language learning has many facets and ways of doing it and everyone specializes in their own niche. We prefer offline learning because it provides clients with a more wholesome experience but we're also looking to expand our online capabilities.
In short what makes us different is that we have payed great attention and built an expertise on what makes a lesson effective, and we believe non of the others out there truly realize it.
Who are your competitors and how are you different?
Our competitors are different because they either are traditional institutions that don't provide any of the convenience of the sharing economy, or like in the cases like Wyzant or Snapask, which while similar in concept, are targeting completely different geographical areas and market niches.
Traction / KPIs
Title
Value
Paying customers
850
What progress have you made in the last six months?
We have kicked into gear our corporate sales funnel, attracting customers of the caliber of the World Food Programme. We have completed the implementation of our fully automated system to track literally everything happening in our sphere of influence, skyrocketing efficiency. We have tested several marketing strategies and approaches to maximize conversions. We have started a program to attract foreign talent. We have done all this by ourselves.
How many customers/users do you currently have?
We have served more than 800 customers since our official opening in July 2018
What is your monthly growth rate?
We've had a lot of ups and downs alonge the way due to some strategic mistakes, and due to the lack of a strong marketing budget. We were however always able to track down the issue and fix it on the run. Our experience is what makes us strong. Our focus until now has been to strenghten the business until we felt it was ready to scale. We now have that confidence.
Describe traction
CAC to LTV

Finance

How much runway do you have left(Month)?
My startup is profitable
How is equity divided?
Equity type
Name surname
Email
Equity
Co-Founder
Alessandro Baccini
% 34
Co-Founder
Abdelaziz Beldy
% 50
Co-Founder
Kevin East
% 16
How much money raised since start?
$ 10,000
Revenue lifetime
$ 62,817
Last months revenue
$ 2,458
Investment round
Friends & Family round
Target fund to raise
$ 100,000
Equity on offer
% 20
Number of employees
3
Other info Write bullet points (Grants, prizes, acceleration)
- Members of Startup Istanbul Accelerator Program
- Members of Afkar Tunis Incubation Program
- Winner of €10,000 grant from Afkar Tunis
Add more comments

Team

Owner member
Yes
Member role
Co-founder
Name surname
Alessandro Baccini
Title
Chairman
Education
Bachelor Degree
School name
Beijing Language and Culture University
Birthdate
26 October 1987
City
Milano, Provincia di Perugia, Umbria, Italy
Short Bio
I studied computer science in high-school, then moved to Beijing to study Chinese and look for adventure. After moving back to Italy in 2016 I started a logging company with my sister and shortly after Abdel, Kevin and I were at work on Home School.
Meeting story with Cofounders
Met with Abdel and Kevin when we were living in Beijing, China in 2009. At that time we learned a lot about the teaching economy from one of the world’s leading markets in the field. Abdel started the project in Tunisia and I was quick to see the benefit of the concept and support it financially with the first seed investment.
Working together time
We’ve known each other for over 10 years and worked together on many projects up to this point. As far as Home School goes, we’ve started working together in January 2018 and have both led the company’s development efforts up to this point.
Owner member
No
Member role
Co-founder
Name surname
Abdelaziz Beldy
Title
CEO
Education
Bachelor Degree
School name
Beijing language and culture university
Birthdate
05 June 1989
City
Tunis, Gouvernorat de Tunis, Tunisia
Short Bio
Worked in many positions in tech and education. Garnered experience across years of traveling and living in different locations. My knack for tech and strategy has led Home School over the past 3 years to attain a competitive position in the market and offer a new alternative to an outdated industry
Owner member
No
Member role
Co-founder
Name surname
Kevin East
Title
Recruitment Manager
Education
Bachelor Degree
School name
Beijing Language and Culture University
Birthdate
14 September 1985
City
Los Angeles, California, United States
Short Bio
During my time in China, I have garnered experience in many areas of education. I have given lectures and taught University Courses, as well as every grade level below it. Educated classrooms with 50+ students. In addition, I have served on the Board of an non-profit named "Manos Internacional".