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Improving English leveragin natural interests
  • Sector Education
  • Country Tunisia
  • Founding date July 2018
  • Stage Paying users
The tutoring industry is ripe for disruption. Annoying commutes. High costs. Lack of pre-purchase transparency. These are just some of the problems that well-intentioned customers experience every day. We have designed a system to remove all friction, reduce costs and increase transparency.

General

Sector
Education
Category
Consumer, Enterprise
Product usage or interact
Desktop, Mobile/Tablet (Android))

Business

Target customer
Career focused people aiming at improving their spoken english rapidly
Customer acquisition strategy
Advertisement, events, SEO, direct B2B sales
Revenue model
We sell sessions packs to our customers and match them with our language coaches. Our coaches are paid by the hour making this a variable cost business model. For every session purchased we apply a transaction fee.

Market info

Market size
$1,000,000,000
Competitors
Competitor name
Competitor website
British Council Tunisia
Competition
There are no two competitors alike in this space. Language learning has many facets and ways of doing it and everyone specializes in their own niche. We prefer offline learning because it provides clients with a more wholesome experience but we're also looking to expand our online capabilities.
In short what makes us different is that we have payed great attention and built an expertise on what makes a lesson effective, and we believe non of the others out there truly realize it.
Startup traction
CAC to LTV

Total early investment
$100,000
Shareholder structure
Owner type
Name
Equity
Alessandro Baccini
Co-Founder
% 34
Abdelaziz Beldy
Co-Founder
% 50
Kevin East
Co-Founder
% 16
Investment round
Angel Investment
Investment amount
$100,000
Equity on offer
% 20.0

Team

Alessandro Baccini  - Italy
Abdelaziz Beldy  - Tunisia
Kevin East  - United States
Total team member
3
Comment
Last update: 22.06.2020