Progress records
Stage of your startup
When did you start
October 2019
Nairobi, Nairobi Province, Kenya
Definition in 1 sentence
IoT and Data driven solution for farmers
Elevator pitch
Agrarian-Data driven agriculture platform.The first,small holder farmer focused,IoT solution in Africa. It places the land into the farmer's hand by providing affordable precision farming.Data is collected from the soil using solar powered sensors and relayed in real time to the farmer's dashboard.
Are you incorporated?
Consumer, Hardware, Software
How do customers use or interact with your product?
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Product Demo Video Adress
Video Password
Startup Presentation
Other Documents
Image gallery
Why do you want to attend this program?
I want to receive guidance and mentor-ship in relation to starting a business, pitching for investment,strategic staffing and customer acquisition tips.I also hope to make important connections and networks and ultimately be able to have a chance to pitch to investors and receive some seed funding.
Create Date
Friday, October 16, 2020 13:21 (Dan Mwangi)

Business model

Describe the problem you are solving
Poor farming methods leading to wastage of resources and low yields
Lack of real time data on soil and atmospheric conditions leading to poor soil nutrition
Poor quality yields which do not attract good prices in the market
How are your customers solving that problem today?
Currently they use what is known as Farm extension officers who move from farm to farm.
Target custormers - Define customers, who are they
Small holder farmers in Africa
How do you plan to acquire customers?
By using farmers associations as well as digital marketing
What is your revenue model or expected revenue model?
One time installation and account set-up fee, then subscription model, payable daily or weekly via mobile money.

Market info

What is your target market?
Small holder farmers and the new Urban farmers
What is your total available market size
$ 2,500,000,000
What steps have you taken to validate the market?
We have demonstrated our prototype to various stakeholders including farmers associations.
Do you have competitors? Please write down the names
Competitor name
Competitor website
Illuminum Greenhouses
Competition: write down competitors and explain
Who are your competitors and how are you different?
Illuminum Greenhouses and Ujuzi Kilimo. Our solution is different because we can relay data in real time via IoT technology.
Traction / KPIs
What progress have you made in the last six months?
We have completed the prototype.
How many customers/users do you currently have?
We have a prototype that we are testing. We have not launched yet.
What is your monthly growth rate?
Describe traction


How much runway do you have left(Month)?
How is equity divided?
Equity type
Name surname
% 70
Dan Mwangi
% 30
How much money raised since start?
$ 5,000
Revenue lifetime
$ 0
Last months revenue
$ 0
Investment round
Angel round
Target fund to raise
$ 75,000
Equity on offer
% 8
Number of employees
Other info Write bullet points (Grants, prizes, acceleration)
Add more comments


Owner member
Member role
Name surname
Dan Mwangi
Chief Executive Officer
Master's Degree
School name
Fritz Institute
23 March 1973
Nairobi, Nairobi Province, Kenya
Short Bio
A seasoned Supply Chain Management Specialist who has worked for major International Organizations worldwide. Passionate about bringing the weirdest of ideas into life so long as they have a positive impact on our daily lives. A happiness hero who believes that you can fail fast and succeed faster.
Meeting story with Cofounders
I met my co-founder when I contracted him to work on a mobile money integration software for a product I was working on, on my first startup.
Working together time
We have worked together for two years
Owner member
Member role
Name surname
Eric Kimani
Chief Technology Officer
Bachelor Degree
School name
Daystar University
25 August 1996
Nairobi, Nairobi Province, Kenya
Short Bio
A computer science graduate with 3 years of experience in embedded systems programming, drafting and designing IoT systems. I have experience as a project lead in IoT projects applied to commercial and industrial sectors. Motivated and enthusiastic about the 4th industrial revolution.