What steps have you taken to validate the market?
The marketing team continuously does market research to identify trends, future trends, and different opportunities the studio can take. From this process, the team always has a list of high potential games to develop.
The lifecycle of a product starts from brainstorming and discussion sessions marketing and development teams hold. When they find a feasible and marketable game, the development team starts to develop a prototype to test for marketability by running ad campaigns and measuring it.
Competition: write down competitors and explain
Each game has a competitor and our main competitor for the latest game we have published is Word Collect. Mobile game studios are the main competitor.
Who are your competitors and how are you different?
They create static games that are balanced manually, while we are developing an engagement control system that can help us to create a unique experience for each player. Besides, creativity is very important for us and is deep inside every part of the team, we hope this will help us provide players with brand new games and gameplays.
What progress have you made in the last six months?
We have been developing our new products and acquiring users for our active mobile game in the last six months. Now we have 3 prototypes and a polished word game that is ready to launch in the global market.
We have been also developing parts of our engagement control system and testing them on our live game.
What is your monthly growth rate?
It depends on the game and our marketing plans but it was 34% in the last month.