Progress records
3
Stage of your startup
Paying users
When did you start
January 2014
City
Tartu, Tartu, Estonia
Definition in 1 sentence
Indie game design & development team
Elevator pitch
Have you ever removed a game because it was too easy then you see it's too hard for someone? It happens very much! Game balance strives to create right challenge for right player in the right time, but often there's no general solution. We want to use machine learning techniques and leverage huge amount of data from game telemetry to create a dynamic system and unique experience for each player.
Are you incorporated?
Yes
Category
Enterprise, Software
Sector
Gaming
How do customers use or interact with your product?
Mobile/Tablet (iOS), Mobile/Tablet (Android), API, Server software (ie, databases)
Product Demo Video Adress
Video Password
Image gallery
Why do you want to attend this program?
We are looking for opportunities to relocate our startup to grow our business in the global market. Iran is under the U.S sanctions so we can't work on the global market and we have to relocate our business. We are looking for investors and some help to doing this.
Create Date
Thursday, January 14, 2021 19:15 (Mohammad Reza Hassanzadeh)

Business model

Describe the problem you are solving
Living in the current situation of emerging stress and everyday preoccupation requires tools that help to relieve the pain we always carry. Our solution is to incorporate the latest discovered tools of machine learning to understand players and their situation and create very powerful and unique wormholes toward getting out of the overwhelming world of reality.
How are your customers solving that problem today?
Doing recreational activities including playing mobile games. Yet, playing can not help sometimes or can even make things worse by making faults due to over-generalized assumptions about different people and different situations. For example, the mistake of creating too much loss in a game can add to the pain while the mistake of putting too much reward can result in boredom and wandering mind.
Target custormers - Define customers, who are they
Mobile Gamers, Mobile Enthusiast, Video Gamers
How do you plan to acquire customers?
With ad networks, influencers marketing, PR marketing
What is your revenue model or expected revenue model?
For now, we are developing a paid game and we have 3 free to play games with in-app purchases and ad monetization. In the future, after testing our engagement control system we can release our API with subscription model.

Market info

What is your target market?
The global mobile game market
What is your total available market size
$ 70,000,000,000
What steps have you taken to validate the market?
The marketing team continuously does market research to identify trends, future trends, and different opportunities the studio can take. From this process, the team always has a list of high potential games to develop.
The lifecycle of a product starts from brainstorming and discussion sessions marketing and development teams hold. When they find a feasible and marketable game, the development team starts to develop a prototype to test for marketability by running ad campaigns and measuring it.
Do you have competitors? Please write down the names
Competitor name
Competitor website
Competition: write down competitors and explain
Each game has a competitor and our main competitor for the latest game we have published is Word Collect. Mobile game studios are the main competitor.
Who are your competitors and how are you different?
They create static games that are balanced manually, while we are developing an engagement control system that can help us to create a unique experience for each player. Besides, creativity is very important for us and is deep inside every part of the team, we hope this will help us provide players with brand new games and gameplays.
Traction / KPIs
What progress have you made in the last six months?
We have been developing our new products and acquiring users for our active mobile game in the last six months. Now we have 3 prototypes and a polished word game that is ready to launch in the global market.

We have been also developing parts of our engagement control system and testing them on our live game.
How many customers/users do you currently have?
200000
What is your monthly growth rate?
It depends on the game and our marketing plans but it was 34% in the last month.
Describe traction
Daily active users in the U.S market.

Finance

How much runway do you have left(Month)?
My startup is profitable
How is equity divided?
Equity type
Name surname
Email
Equity
Co-Founder
Mohammad Reza Hassanzadeh
% 15
Co-Founder
Behnam Jafari
% 13
Co-Founder
Mohammad Ali Sharpasand
% 13
Co-Founder
Parastoo Behboodi
% 13
Co-Founder
Daniel Zamary
% 13
Co-Founder
Novin Shahroudi
% 13
Employee stock option
Employee
% 20
How much money raised since start?
$ 25,000
Revenue lifetime
$ 50,000
Last months revenue
$ 5,000
Investment round
Angel round
Target fund to raise
$ 1,600,000
Equity on offer
% 10
Number of employees
15
Other info Write bullet points (Grants, prizes, acceleration)
Add more comments

Team

Owner member
Yes
Member role
Co-founder
Name surname
Mohammad Reza Hassanzadeh
Title
CEO
Education
Bachelor Degree
School name
Qazvin Azad University
Birthdate
28 April 1987
City
Qazvin, Ostan-e Qazvin, Iran
Short Bio
I'm Mohammad Reza a team leader and product manager with interests in the fields of Data-Driven Game Design, Leadership, and Team Development. I have excellent technical skills, communication skills, and goal-focused professional offering five years of experience in leadership.
Meeting story with Cofounders
We were working together in our University's robotic Lab.
Working together time
More than 5 years
Owner member
No
Member role
Co-founder
Name surname
Mohammad Ali Sharpasand
Title
Data Scientist
Education
Bachelor Degree
School name
Islamic Azad University
Birthdate
14 January 1993
City
Qazvin, Ostan-e Qazvin, Iran
Short Bio
I am a Data Scientist interested in the fields of Game Development, Bayesian Estimation, and People. I have a strong passion for helping others through their professional development. I try to bring people moments of peace and joy conveying my feeling about culture and thoughtfulness.
Meeting story with Cofounders
We met in a research lab on biped robots during B.Sc. Soon, we figured out our similar endeavors and later got leadership of a team in the lab together where we started to systematically work on talent development. We created a talent search and development system in the lab which led many people in several years from scratch to great teamwork and technical abilities.
Working together time
More than 6 years with no interruption.
Owner member
No
Member role
Co-founder
Name surname
Parastoo Behboodi
Title
Product Manager
Education
Master's Degree
School name
Islamic Azad University
Birthdate
19 February 1991
City
Qazvin, Ostan-e Qazvin, Iran
Short Bio
I love design because it can answer questions and make functions clear. Being passionate ab my work helps me do my best, break the rules, and never get disappointed. I enjoy creating environments no matter physical or imaginary.
Owner member
No
Member role
Co-founder
Name surname
Behnam Jafari
Title
Game Developer
Education
Bachelor Degree
School name
Islamic Azad University
Birthdate
15 July 1994
City
Qazvin, Ostan-e Qazvin, Iran
Short Bio
The game always was an important part of my life. I always enjoy playing games and now, I want to create games that other people enjoy
Owner member
No
Member role
Co-founder
Name surname
Daniel Zamary
Title
Art Director
Education
No Degree
School name
Islamic Azad University
Birthdate
06 January 1997
City
Qazvin, Ostan-e Qazvin, Iran
Owner member
No
Member role
Co-founder
Name surname
Novin Shahroudi
Education
Master's Degree
School name
Tartu Ülikool
Birthdate
28 July 1993
City
Tartu, Tartu, Estonia
Meeting story with Cofounders
At Mechatronics Research Laboratory and later at Syntech Incubator at Qazvin Azad University.
Working together time
Overall, more than 4 years.